A few weeks ago whilst having a YouTube binge I found myself watching Makeup tutorials. Not an uncommon occurrence for me (hehe) but this time I was watching YouTuber’s that use only Vegan and cruelty free cosmetics. Now don’t get me wrong, this wasn’t what I had intended to be watching when I first started my session but somehow I just randomly got there and was like hey.. this stuff looks pretty bloody good! A brand in particular that caught my eye was called 100% Pure. Firstly because I had never heard of it, secondly because the products looked so professional and pigmented and thirdly because the products are 100% natural and are dyed using FRUIT and VEGETABLES! That part blew my mind. It actually still does to be honest, every time I use the concealer I can be heard saying “HOW ON EARTH IS THIS PIGMENTED FROM FRUIT!?” If your brain is currently asking you that same question then you can read a bit more about the brand here. They explain it waaaay better than I ever could and also they have little diagrams and pictures too 🙂 Just for your viewing pleasure folks 😉 The website also goes into more detail about the nasty things that are usually included in makeup like coal-tar and lead (yes, I know wtf!) and they explain how the processes they use are different to most synthetic makeups. Very interesting for makeup nerds like myself!! Naturally I bought myself a little goodie box and here are my thoughts on some of the products I tried.
Fruit Pigmented Cream Foundation in the shade Creme
This little bad boy really surprised me. It comes in gorgeous packaging, which might I add is made from post consumer recycled plastic, glass, soda cans, paper and printed with biodegradable non toxic vegetable ink. Um, BOOM! So, when I first opened the tin I thought for sure that the colour was going to be too dark on my pale ass skin but I decided to give it a shot anyway. I applied it with my trusty favourite, a damp beauty blender and it went on so creamily (yes I made that a word) and immediately melded with my skin. The colour is actually the perfect shade for me but I think in the wintery months when I’m a touch paler (yes its possible ha!) then I will have to go to down to ‘White Peach’. This product is a bit more on the dewy side of things so if you have oily skin then you might want to look at grabbing a pressed powder or something to go on top of it but for my normal/dry skin this stuff is the perfect amount of dew. It has great lasting power sticking it out for the whole day and even through hours of dance training it doesn’t really budge. It just leaves you with a luminous, very natural, skin-like finish which is what I’m looking for these days. This old face can’t handle full coverage matte foundation on the daily anymore. To read a bit more about the formula and the all natural ingredients list click here.
Something that bummed me out a bit though was that after only a week of usage I had hit the bottom of the pan. For me, if I’m spending $50 on a foundo, I’d hope that it would last a little longer than a few weeks y’know!? So I had a little back track and decided to rehash my method of applying so as to make the formula last a little longer and I think I may have found the best method for those of you interested in trying the product. Don’t just stick your beauty blender straight into the pan, instead warm up the product with your finger and dab small amounts around your face and THEN go in with a damp beauty blender or brush to blend. The formula is really buildable too, so for areas that need more coverage you can easily apply a second layer without it drying or going cakey.
Fruit Pigmented Long Lasting Concealer in the shade Creme
This concealer is actually the bomb.com! I’m pretty picky with my concealers as I find most of the time they can be really drying and thick which only brings out the wrinkles around the eyes more. I (like everyone these days I think!) do suffer from dark circles under my eyes so it’s not a method that I like to skip and even on days when I don’t wear any makeup I still pop on a little bit of concealer under the eyes and on any little spots I may have. In the past I’ve quite liked ‘it cosmetics – bye bye under eye’ to conceal under my eyes but that stuff is pretty heavy-duty and can also be quite drying especially once set with powder. The 100% Pure Concealer it is really pigmented and really creamy. Two things I believe most of us are looking for in a concealer!! It applies easily with my ring finger and blends so well into the foundation too. I like to set my concealer with a powder as otherwise it tends to crease around there (not pretty) and on those days when I’ve gone a little too hardcore on the powder I can just apply a little more of the concealer over the top and it surprisingly melts down perfectly. It is definitely long-lasting as it says, but if I do find I need a touch up, the compact is small enough to pop into my handbag and even includes a small mirror. Check out more about it on the 100% Pure website here.
Fruit Pigmented Chiffon Blush
The blush comes in the same packaging as the Foundation tin but is instead in a cute pink shade. This small detail definitely helps for easy, on-the-go grabbing when you are doing your makeup in the morning! I love pinky cheeks so this colour was an obvious choice but boooyyyy do you have to go easy with this stuff. A word of warning from me (A.K.A Clown Face McGee after my first try) a little goes a long way with the fruit blush! I’m not saying this is a bad thing as I think the more pigmented the better but again, just saying, pump the brakes, take it slow. It blends out well and isn’t chalky or too powdery and leaves a natural rosy finish which I’d say is suitable for all skin shades 🙂 No negatives on this baby, shop it here.
100% Pure Cocoa Butter Semi-Matte Lipstick – Currant
I went with Currant as the girl I was watching on YouTube was wearing this colour and I thought it looked absolutely beautiful. I’m a pretty big fan of wearing minimal eye makeup with a bright lip most days as I find that its a nice way to make myself feel put together without full on over doing it. First impression of this lipstick was that it glides on really well and that colour pay off is intense! Dat fruit though!! It did last for a good few hours but after eating my lunch a lot of it was gonesies. I didn’t think much of it and went to apply a second layer. That’s when I noticed that my lips had gotten pretty dry… my lips can often get dry bu I don’t usually notice them to be THAT bad. It didn’t really like being applied on top of itself and it also didn’t enjoy my dry lips either; going darker on those parts leaving my lips looking patchy and not lush. I’ve used the lippy since and I’ve tried to make sure I apply some sort of lip balm over the top and its been much better. Also on second application I make sure that my lips are clean and I start from scratch. 100% Pure has sooo many different lipsticks and glosses on their site so I definitely want to try some of the other formulas before jumping to any conclusions 🙂 You can see more about the one I purchased by clicking hither.
The difficult thing with buying makeup online is knowing what shade is going to be the right one. It’s always risky business especially when you are choosing foundations so I would definitely recommend doing a bit of research before hand so you can suss out what colours other people with similar tones to you would wear and then go from there. I also like to look up images of swatches that kind people out there have done and try to make a decision from all of my compiled info. Sometimes the website itself will tell you what undertones each shade is best for which also helps too 🙂 Google is your best friend in this scenario people!
So that’s that! I try my best to use Vegan, cruelty free products where I can because I know that not only is it the best for me but it’s also great for the environment too 🙂 What are some other products that you guys use that might be Vegan and cruelty free? Hit me up in the comments box below!